Cybex – Global launch for the e-PRIAM – Empowering Parents

Surefire Studios are on fire again.

Acting as creative agency as well as production outfit, Surefire delivered a 360 campaign in record time for the launch of the world’s first eStroller.

The brief was to demonstrate the functionality of the eStroller, so the Surefire creative team joined the marketing team at Cybex HQ in Nuremberg to fully take on the challenge.  In just a few weeks, not only did we solve the client’s communications issues, we also delivered the final assets for their social channels and POS.

The e-PRIAM from Cybex is a range of luxury strollers – the choice of discerning parents all over the world. Our brief was to showcase the superiority and ease of use of the Cybex travel system, whether you’re engaging the engine to help you walk up a hill, safely controlling a descent, or even making your way across a beach.

 To do this, we created an illustrated environment in which our heroine could navigate her way with utmost ease.  Using crisp, clean lines to represent urban or countryside landscapes, we fully demonstrated the advantages of a travel system that is at the top of its game.

Another example of a beautifully crafted creative solution to a complex and challenging brief.